In 1886, Karl Benz invented the first petrol motor car while later that same year Gottlieb Daimler and Wilhelm Maybach powered a stagecoach with an internal combustion engine, unaware of each other’s efforts or that one day their visions would become one.
In 1900, Daimler began selling cars to high society through entrepreneur Emil Jellinek, who raced under the name of his daughter Mercédès. This soon became the company’s brand name, and a logo featuring a three-pointed star was adopted to signify its intention to dominate the land, air and sea.
Meanwhile, Benz adopted the laurel wreath as a trademark in 1909 to reflect their success in motor racing, such as the Herkomer Konkurrenz rally, podiums at the 1908 French Grand Prix and three world records at Daytona Beach in 1909.
The two companies merged in 1926 and were united by a new trademark that took the laurel wreath from Benz and the three-pointed star from the Daimler Motor Group to create an iconic design that remained unchanged for decades.